Marketing Instruments

Engage with your target audience

Knowing and addressing your target audience is essential. modern tools help you to reach out.

first step: Analytics

understand your clients

Creating and describing your ideal client or customer is a first great step. But do your intentions really match what your clients want? Do you provide them with the required content? Do you reach them on the right channel?

You can thoroughly analyse the engagement of your clients with what you share with them and what you want to tell them

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strategy & data management

Refine your content strategy, reshape your data and optimise search results.

Step two: concept first

communication strategy

Do not wait until Search Engines find you, actively show them what you got. Add necessary data to your websites, blog entries or articles in a format readable by these engines.

Adapt to current trends, reshape your data and create an environment for your clients convenient to browse your content. Communicate actively and put together a strategy - both for human beings and the machines.

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After defining a strategy it is time to reach out. 

We are living in great times as you can reach out to a much broader audience. Be it by implementing your communication concept in your own website or create a bundle of tools across several Social Media Channels. There are tons of options to engage - make them your very own tool set.

Step Three: Engange

Implement Digital tools

Once you caught the attention of your audience, do not let them get off the hook. With the right data set prepared, you can roll out your campaigns to communicate what you want to sell.

There are taylor made solution for every type of customer - new ones as well as your highly valued recurring customers. Newsletters, regular Social Media postings or relevant articles. Go for it!

Get in touch

Keep track of user engagement on Social Media

Blasting your Social Media Channels with the same content of your products over and over might not keep your audience happy. Flooding their inbox with Newsletters may be counterproductive and make your users angry.

Keep an eye on what they like and when they like it.

 It is highly important to constantly work on your communication strategy and measure the success of each component. Learn how to analyse the behaviour of your users and how to compare it with previous periods.

Step four: Connect

integrate your tools

Once you are ready and settled, you want to integrate your digital marketing tool set tighter with your Customer Relationship Management systems.

Handling leads is a tough and important job, so you want to add as much automation as possible not to lose the focus. No matter if you sport your own systems or use Third Party Applications, we can integrate them.

Frequently Asked Questions

And some quick answers

My customers are mostly offline customers, how can I track our online strategy? 

There are several ways to do a solid analysis of how your customers engange with your digital marketing tools. Once you have a good data set you can evaluate statistics, not only by comparison. Also integrate your offline sales strategy with digital measures to gain more customers. 

I have heard on Social Media rolling out campaigns is costly?

You can go for advertisement and spend tons of money on it, but the key is to find the relevant content related to your product and then tighten your strategy in order to rely on organic growth. Your audience will prefer that anyway.

Can I just run my website and send out newsletters once in a while?

Sure. If this covers 100% of your customer's interest, why not? But why don't you want to engage with more customers who might have totally different preferences?

Why not showing the world your expertise, the beauty of your products and how entertaining it can be to interact with your customer support?